Eylure celebrate their 65th anniversary this year ! Did you know that the brand has been around for that long?! I didnt.
Eylure first started out in the 1940's where they designed wigs, beards, moustaches and lashes, but it was the lashes that really seemed to hit it off. Eylure false lashes were a big hit with Hollywood stars such as Marlene Dietrich, Elizabeth Taylor and Joan Collins.
Eylure false lashes first went on sale to the general public in 1948 but it wasnt until the 1960's that they reached huge sales, as it was the time that everyone wanted to re-create Twiggy's signature look.
To celebrate Eylure's 65th anniversary, they will be launching four special edition anniversary lashes which will be named; 'London Calling', 'Kings Road', 'The Chelsea Look' and 'Queen of Mod'.